How to Use Online Video Marketing for Small Business

Table of Contents

The average business owner in 2021 is tremendously empowered to develop unlimited growth in their business and even compete with large scale corporations.

The striking thing is, the average business owner may not recognize this yet.  Online video marketing has sparked a rapid evolution in the way businesses reach potential clientele.  Gone are the days in which marketing is dominated by traditional media such as television, radio, and newspaper ads.

Large companies are keenly aware of the power of Video marketing and have been taking full advantage.  Explosive capability lies in communicating with your customer base over the internet, oftentimes in the palm of our hands with the use of smartphones.  Small and medium size business owners must become aware of the marketing opportunities that they are frequently missing out on.

We are here to provide 7 reasons why video marketing is the single most underutilized tool of small and medium size business:

High Social Media Video Use

It’s no secret that social media plays a pivotal role in modern society.  People are now constantly using online social media platforms for a variety of reasons.  The usership numbers of some of the most popular social media platforms are staggering and will only continue to increase.

There are over:

all of which have video sharing as a primary component of their forum.  Users will spend an average of 3 hours per day on these sites(Oberlo.com).  The sheer amount of traffic to such platforms creates a constant window of opportunity to reach people and promote your product or service through video.

Cost Effectiveness of Online Video Marketing 

Business owners are simply not reliant on the production of an expensive television commercial  in order to depict the product or service that they have to offer.  The average television ad typically costs around $100,000 to produce (fitsmallbusiness.com).  There is no logic in paying inordinate amounts of money to push information through a television network, especially considering how many people are frequently online.

The goal of marketing is to convey a message to people with the intent of convincing them to utilize your product or service.

A quality video can be produced and edited with rather basic computer programs and can be put online for free.  There are no overhead costs to operate a business oriented Instagram page.

Target-ability

Not only can one produce quality online videos at an affordable price, but you can advertise to specific subsets of the population utilizing data analysis in order to target the right people.

“Facebook, for instance, uses additional outside data sources such as Epsilon  Acxiom  and Polk to provide brands with additional targeting options” (titanwebmarketingsolutions.com ).

Such sources gather and analyze information about social media users such as age, gender, occupation, education, etc.  Once this information is provided, you can then filter your ad in order to reach those that you believe would be most likely to have interest in what you have to offer so you don’t waste any time marketing to those that can’t relate to your business.

Ease of Consumption

The way that people absorb information is continuing to shift online at an increasing rate each year.  It is estimated that people will spend an average of 100 minutes each day watching videos online (smartinsights.com).  The process of reaching somebody through a television ad requires the consumer to be sitting in front of their tv.

This pales in comparison to the time that we spend carrying around our phones.  You have the opportunity to sell to somebody while they ride the bus or while they take a break at work.  Chances are that when a person has time to themself in public, they will pull out their phone merely out of force of habit.  Each minute that the consumer spends watching online videos is an opportunity to grow your business that must be capitalized on.

Search Engine Optimization

Improving your ads status on the search engine results pages across the web is crucial in attaining web traffic towards your business.  The closer that your information is to the front page, the greater chance the searcher has of clicking on your links.  Search engines such as Google tend to favor well crafted content that contains a mix of text, photos, and videos. 

It signals to Google that it is a well-devised search result that can likely provide relevant and pertinent information to the web surfer.  Providing a video has also been shown to increase the amount of time that people spend on your link and decreases the odds of them immediately leaving (Animoto.com).  Including video in your marketing strategy ultimately provides a sense of legitimacy to those seeking more information.

Share-ability

What truly distinguishes an online video advertisement from a television ad is the social aspect of the online space.  People are tremendously connected through sites such as Facebook and Instagram and have always had an affinity for sharing things with their friends.

When somebody comes across an advertisement on social media for a product or service that they like, they immediately have the opportunity to share the information with ANYONE AND EVERYONE that they know.  This feature allows for the scope of your advertisement to expand organically without you having to do any additional work.  You don’t even have to pay people to do your advertising for you; it is simply human nature for people to want to share information with their friends.

Proven Success

It is not a theory that online video marketing will help your business’s campaign, it is being proven every single day.  92% of marketers say that it is a vital aspect of their marketing strategy (smartinsights.com ).

The incredible aspect of this for you and your business is that you do not need to be any sort of tycoon in order to create the exact same type of video advertisements that ALL of the world’s large companies create.

I hope that this list of reasons is enough to enlighten you to the fact that video marketing is the most underutilized tool of small and medium size businesses.  As a business owner, it is important that you keep up with the modern trends of business practices in order to be competitive in today’s marketplace.

It should be evident to everyone by now that people spend a substantial amount of time on their smartphones, particularly on social media.  It has swiftly become the modern way of absorbing information.  This is not being ignored by the biggest and most profitable companies throughout the world and it mustn’t be ignored by you either!

There are proven and affordable formulas for success that you can begin utilizing today that will provide excellent return on investment by expanding and streamlining your marketing strategy .

Richard Tiland

Richard Tiland

Bio: I’m Richard Tiland, president of New Evolution and dk3studios. I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face. Over the last 15 years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.

Magazine Mockup

THE PREMIER GUIDE to VIDEO MARKETING in 2021

Leave your email and get free e-book