How to Write a Video Script that Will Keep People Watching
‘“To make a great film, you need three things – the script, the script, and the script.” – Alfred Hitchcock What do all the best movies have in common? A great story. Video scripting is a crucial element of any video pre-production process. That’s because a script is the engine that drives your video and […]
How to Use Video Content to Support your Customer’s Buying Journey
You’ve decided you need to step up your game when it comes to video content and start producing amazing videos to wow your customers. That’s exciting, but remember not to let your excitement get in the way of proper planning and strategy. Before a customer buys from you, they embark on a journey towards purchasing […]
5 Best Practices for Effective Videos
1 in 2 Gen Zers and millennials say ‘’they don’t know how they’d get through life without video.’’ You’ve spent days strategizing about your next video, and you’ve finally found the perfect idea. You can’t wait to get started. Congratulations! Now, time to shoot the video, upload it across your different channels and watch these […]
How to Repurpose One Video Across Different Platforms
“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson The human brain loves videos. In fact, our brain processes visuals 600,000 times faster than text. That’s why humans can retain up to 95% of a message when it’s communicated […]
Why Video? Here Are a Few Important Reasons Why
You’ve heard that videos are important for businesses online, but just how important are they? The answer is very important! If you’re not sure if you want to delve into video marketing, here are 10 reasons why you should: It Improves Your Search Rankings It Opens the Doors to Popular Video Platforms Consumers Are More Interested […]
Video Content Ideas for 2021
Spend any amount of time online or on social media sites today and you’ll see tons of ads for businesses both big and small. You may have even noticed that ads are trending more towards video content, with quick clips and lengthier campaigns spanning multiple segments. Whether you’re an entrepreneur or a business owner, you […]
