In 2017, 63% of companies were using video marketing to promote their brand and offer. Fast forward today, and 86% of businesses are now harnessing the power of video marketing. And the great news is that video marketing doesn’t discriminate! It works for established companies, smaller size businesses, and start-ups.
As a result, with such exponential growth, several platforms have implemented video features making it possible for brands to share powerful and engaging videos with their audience and improve their bottom line. Yet, as a multitasking start-up founder, if you haven’t jumped on the bandwagon yet, the sheer amount of information available about the best video marketing strategies to adopt and the best platforms to use might be a little bit overwhelming.
That’s why to make it easier for you, we’ve drafted the quick guide below. In this guide, we’ve outlined four tips to help boost your brand awareness, broaden your customer base, increase your engagement and revenue using video marketing. Let’s zoom in, shall we?
As a result, what’s more fitting for a tech company than harnessing the latest technological trends to promote its offer?
Use Live Videos
According to Hubspot, 82% of consumers prefer live videos over standard social media posts when it comes to brands.
This can be explained by a few different factors, including a growing appetite for authenticity and behind-the-scenes content. Indeed, 87% of people are keen to watch a live stream if it includes behind-the-scenes moments. As a result, when you go live on Facebook Live or Instagram Live, you’re improving your odds of grabbing your audience’s attention and connecting with them on a deeper level. As you humanize your brand, customers will more easily relate to you and your offer and more likely to be hooked on your brand. Live videos are so powerful when it comes to conversion rates that many social media platforms offer live streaming options these days, including:
- YouTube
Webinars and product or service demonstrations are popular formats as they allow brands to clearly highlight the benefits of their offer to their audience while also being able to instantly answer comments and questions. In fact, 92% of webinar attendees want a live Q&A session at the end of the webinar.
Therefore, as a start-up, you should harness the power of live videos and host service or product demos along with webinars across different channels. This will help you educate your audience, attract and convert more leads, create customer loyalty, increase your brand awareness, and ultimately your bottom line.
Partner Up with Influencers
While the death of influencer marketing has been predicted for years, this type of marketing strategy is alive and growing faster than ever. Indeed, according to the latest research on the topic, 90% of marketers believe influencer marketing is an effective marketing strategy, and the industry is expected to reach $13.8 Billion in 2021. Influencer marketing can be an incredible tool for start-ups as it gives you credibility, establishes your brand expertise while boosting your reach and sales.
One of the best ways to leverage your influencer’s network and following is to organize influencer video marketing campaigns. Some of the most effective videos in that space include unboxing videos, product reviews, reveals or announcements, interviews, and Q& As, How-to’s, and tutorials or vlogs.
A few tips for picking the right person include:
While Instagram is still the media of choice for influencers, make sure your influencer also has a strong presence on TikTok, YouTube, and other hugely popular platforms.
Their videos should be up to professional standards.
Make sure your influencer is an actual person of influence that has a loyal core audience as opposed to purely being a content creator. Besides, we’d recommend you to favor micro-influencers over mega-influencers as their average engagement rate is 18% compared to 5% for mega-influencers. Indeed, consumers trust micro-influencers more than mega-influencers.
You should be laser-focused on the influencer’s interactions, the comments on their posts, and their reviews to make sure their following is genuine.
Craft How-To Series for YouTube
If you want to be successful with your videos on social media platforms, you need to stand out. Now, standing out requires patience, hard work, passion, and a carefully planned video content marketing strategy. Building a How-to series around a specific topic on your dedicated YouTube channel can help you get more views and subscribers, turn one-time viewers into lifelong subscribers, and tremendously increase your customer base. After all, YouTube is the second largest search engine after Google, with 2 billion monthly users.
Creating How-to series on YouTube as a start-up has some key benefits, including:
Solving key problems for your audience.
Establishing yourself as an authority in your field.
Increasing your brand awareness and traffic.
Creating an emotional connection with your audience.
Providing your audience with compelling and entertaining content around a storyline or topic and make them want to see more.
This type of education content provides consumers with practical knowledge while allowing them to better understand your product or offer. In fact, users are three times more likely to watch a video tutorial about a product or service than reading instructions. But it can also be a great way to be creative and showcase the fun side of your brand with some out-of-the-box videos and engaging storylines.
Share Video Content to Your Social Media Pages
It’s no secret that the social media space is crowded. With millions of brands pushing content every day across popular platforms such as Instagram, Facebook, YouTube, or LinkedIn, it can be challenging to stand out and be visible. Yet, using videos could help you do just that. Indeed, according to a study published by SocialMediaToday, tweets featuring a video have ten times more engagement than tweets featuring texts or images while LinkedIn users are twenty times more likely to share LinkedIn posts with a video. Besides, 54% of consumers want to see more video content from brands they like.
Ready to Get Started?
Now that you know what types of videos will work best to boost your brand and revenue, it’s time to put together some ideas, draft your video marketing strategy, and start shooting. Are you wondering where to start? You’re not alone!
While creating videos can be an exciting task for some, it can also be a bit daunting if you’re not familiar with video production. That’s why we’ve created the Ultimate Guide to DIY Video for Beginners and Small Business Owners. And because we genuinely want to help you succeed, we’ve also created a lot of content around How to Use Online Video Marketing as a Small Business.
We know you can do it. After all, you’ve gotten this far 😉
Yet, if you’d prefer to hire a professional to help you create impactful and engaging videos that will drive your revenue up, please don’t hesitate to get in touch with us as we’d absolutely love to help you achieve your video marketing goals.
