Video marketing could be the single most important component to your inbound marketing campaign in 2019. If you haven’t started making videos for your business, now is the time. Customers today want to be entertained while being sold on your product and you can do this with a number of different types of marketing videos.

From short, live videos to longer expert interview videos, there’s a marketing video for every type of product, message, and company.

In this article we’ll explore the different types of marketing videos so that you can determine the type you want to make for your company.

  1. Brand Videos: Brand videos are usually a component of a larger, broader advertising campaign for your company. In these videos you will showcase your companies’ overall vision, mission, products, or services. The goal of brand videos is to build awareness around your product and company, attracting potential customers and building your audience.
  2. Expert Interviews: Expert interviews are a great way to share and connect with influencers in your industry. Filming interviews with experts and thought leaders will show your audience that your voice and brand can be trusted and followed. When you connect with influencers in your industry, set up a time to talk through ideas and work and capture these interviews to share with your community.
  3. Demo Videos: Demo videos do exactly as the name sounds – they are a preview of how your product works. They can be a behind the scenes of how your website works or a showcase of a physical product test or unwrapping. These videos can be quick and short for email or social media campaigns or shot in a longer-form format for informational purposes.
  4. Animated Videos: Animated videos are a great way to showcase an abstract service or product (think: your software company or website), or a hard to understand idea that may need a visual explanation. Animated videos are a great way to grab user attention and keep them watching, as stark contrast from the usual “talking head” videos users are used to seeing.
  5. Event Videos: Event videos allow you to show your audience the highlight reel from business events they may otherwise not get a look into. Whether you are hosting a conference, fundraiser, or any other type of event, video is a great way to showcase snippets of your event to a wider audience.
  6. Live Videos: Did you know that live videos create more engagement than any other marketing video? Viewers spend 8 times as long engaged with a live video than with video on-demand. Live videos give your viewers a look behind the doors of your company. With these videos you can live-stream presentations, interviews, product demonstrations, or events and viewers can talk with you in real-time through comments and likes.
  7. Explainer Videos: Explainer videos are used to help your viewer clearly understand how your product or company can help solve their problems. They can be used to give a background and foundational knowledge on your business or as a way to teach your customers. These videos usually tell a story about a fictional character whose dilemma is ultimately solved by your product.
  8. Personalized Message Videos: Why send a response via email or chat when you can send it using a video? Personalize message videos are a great way to continue the conversation with your current or potential customer. These videos make the viewer feel unique and can help give them the push to go further down the purchasing journey because of your personal touch. You can record yourself giving a recommendation, response, or even a recap of a meeting.
  9. Customer Testimonial and Case Study Videos: One thing that has stayed consistent in marketing is that former, satisfied customers are your biggest advocates. A great way to get new customers if by creating case studies and/or customer testimonial videos with these happy and loyal customers. Have them speak on camera about their experience, or how your company helped solve their problem, these videos will show potential customers that you really can deliver what you are marketing.
  10. Educational and How-To Videos: These videos can be used in your marketing internally and externally. Instructional videos teach your viewers something new about your product or company or build on what they already know so that they can better understand what you provide and why they need it.
  11. Augmented Reality (AR) Videos: Augmented Reality videos are an innovative and creative way to connect with your audience. These videos add a digital layer to what is currently being viewed in their world. For example, if you are a furniture or interior design company, your customer could point their phone on their camera at their bedroom and see how that new dresser would fit in with their current look.
  12. 360° & Virtual Reality (VR) Videos: 360 videos allow your viewer to feel like they are currently physically in the content. Viewers pan around to see content from every angle – 360 degrees around. These videos are used to allow viewers to experience the location or event. Viewed through devices like Oculus Rift or Google Cardboard, virtual reality videos allow the customer to navigate and control their own experience.

Check out our portfolio for some great video marketing examples to show you what we can do for your technology company. We’re easy to talk to. Call us today at 619.365.5529.