Product Video Production in San Diego

Show the product doing its job

Product films for brands selling something a buyer needs to understand before they will pay for it.

A pro-aging supplement in a category buyers approach with suspicion. We made it feel like something you would actually take.

A pacifier designed to help a baby breathe more easily. The film had to explain the mechanism in seconds, to a parent holding a baby.

Our Work

Hyundai VR Factory Tour produced by New Evolution Video in San Diego

Hyundai · VR Factory Tour

BioLegend Corporate Documentary produced by New Evolution Video in San Diego

BioLegend · Corporate Documentary

ESET Brand Campaign produced by New Evolution Video in San Diego

ESET · Brand Campaign

Chicco TV Commercial produced by New Evolution Video in San Diego

Chicco · TV Commercial

Infinera Corporate Film produced by New Evolution Video in San Diego

Infinera · Corporate Film

Zotac Play Big produced by New Evolution Video in San Diego

Zotac · Play Big

SPY Product Promo produced by New Evolution Video in San Diego

SPY · Product Promo

QCells Brand Promo produced by New Evolution Video in San Diego

QCells · Brand Promo

DuChateau Linaire produced by New Evolution Video in San Diego

DuChateau · Linaire

Solar Gard Dagin in the Desert produced by New Evolution Video in San Diego

Solar Gard · Dagin in the Desert

Artiva Promo produced by New Evolution Video in San Diego

Artiva · Promo

Lytics Motion Graphics produced by New Evolution Video in San Diego

Lytics · Motion Graphics

Producing an Amazon brand and product video on set.

DB CyberTech · TV Commercial

Virtual Field Product Film produced by New Evolution Video in San Diego

Virtual Field · Product Film

Consumer Fusion Promo produced by New Evolution Video in San Diego

Consumer Fusion · Promo

GreenFat Brand Film produced by New Evolution Video in San Diego

GreenFat · Brand Film

SuperMouth Branded Film produced by New Evolution Video in San Diego

SuperMouth · Branded Film

iLife Product Film produced by New Evolution Video in San Diego

iLife · Product Film

Paper Airplane Commercial produced by New Evolution Video in San Diego

Paper Airplane · Commercial

BioLegend iAct Promo produced by New Evolution Video in San Diego

BioLegend · iAct Promo

Product film that survives the scroll

What a bad product video costs you

A buyer comparing three options gives each about eight seconds. If your film does not answer what it is, what it does and why it beats the other two in that window, the comparison ends without you.

That is the whole reason to shoot properly. Not gloss, clarity.

How we shoot product

Controlled lighting, macro detail, and the angles that matter to somebody deciding. We shoot in our own San Diego studio on a cyc wall or seamless, or on location when the setting is part of the sell.

Every product gets cut for the placements you are actually using: your site, your ads, your marketplace listings.

Built for e-commerce, not just for the reel

Multiple angles per product, clean backgrounds, cut out and sized for Amazon, Shopify and your own store. Shot in batches so the cost per product falls as the count rises.

Launching something new

A launch needs more than one film. We shoot the hero, the demo, the social cuts and the stills in a single block, so the campaign lands everywhere at once instead of trickling out over a month.

What makes a product film work

It shows the thing in use, not on a turntable. It answers the objection the buyer has not said out loud yet. It looks like your brand rather than like a stock template. And it is cut for every placement before the shoot ends, not adapted afterwards.

Best Event Videographer San Diego

What to ask before you hire anyone

No Script? No Problem.
Just Ask.

It depends on scope. A single product on a clean background is a different job from a launch film with talent and locations. We price against the brief rather than a rate card. Full package pricing is published on our video production pricing page.

Two to six weeks depending on complexity. Simple product films move fastest because there is less to agree before the shoot. Rush is possible when the launch date will not move.

We work with companies of every size, from a single product launch to an ongoing catalogue. What changes is the number of shoot days, not the crew or the standard.

Yes, and it is the cheapest way to buy product video. One lighting setup, one crew day, many products. The per-product cost drops sharply after the first few.

Yes. Vertical cuts for feeds and stories, square where it still applies, with the hook in the first two seconds because that is where most viewers decide. Cut from the same footage as the main film.

Tell us what the product has to do

Bring us the product, the buyer and the deadline. We will tell you what it takes and what it costs.

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