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7 Reasons Why Your Marketing Videos Suck

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Are you making marketing videos that no one is watching? Stop wasting your time and money and start producing better videos that represent your business at its best. Opting for the type of professional video production Chicago based brands and businesses rely on is a great way to transform your videos. As you aim to improve your video marketing, take a look at the 7 reasons why your current video content is failing your business:

1) No professional input



Trying to cut costs and save money on video marketing isn’t a great way to produce amazing videos that make an impact. In fact, low-quality videos can actually do more harm than good, diluting the value of your brand. 

As with other aspects of building and boosting your business, you have to be willing to spend money to make money. It pays to have professional input and work with Chicago production companies that can bring their talent and skills to your brand’s marketing strategy. Not only will the quality of your content be greater, but you’ll also have less stress. A professional team can guide you through the process from strategizing to pre-production to the shoot and the final edit.

2) Bland and boring

One of the biggest reasons that your video marketing is failing to produce results is that your videos are simply bland and boring. From the script to the visuals to the music, you aren’t grabbing the viewer’s attention and keeping them interested long enough to continue watching. Here are 3 easy ways to craft an effective marketing video:

  • Strong hook to start – hook your viewers in within the first few seconds by piquing their curiosity, introducing a story, and using a snappy title.


  • Compelling content – The substance of your video should deliver on the promise that the title made. Use compelling content that taps into their emotions and connects with them on an emotional level.


  • Attention-grabbing visuals – Eye-catching visuals bring your storytelling to life. Whether you’re doing an animation video, using graphs and charts to show data, or using real people in your video, make sure that they’re the right fit to highlight the text and narration so that what you’re saying and what you’re showing match up in a memorable way.

3) You don’t know your target audience


Video Marketing - Know Your Target Audience

Before you start making any video, you have to hone in on your target audience. It’s a key step in the pre-production process that you can’t afford to skip. Knowing who you want to reach allows you to determine your goals and set the strategy for the video. Choose that target market to focus on so that you can be sure you’re delivering the content that they need and want. 

4) Lack of strategy

When it comes to marketing, creating killer content is only one part of the equation. A strategy is the other, and your strategy should be clear before you film. Determine how the video will support your marketing goals. Do you want to boost your brand’s image? Convert viewers into subscribers? Setting up goals gives you a clear path to a winning strategy.

Think about the ways that the video can be used in your marketing or sales funnel. You may want to share it on social media, or you may want to use it on a landing page to convert clicks into sales. Choose the right platform for the video so that your tactics make sense. A well-planned strategy helps you at each step of the way as you plan, create, and promote your video.


Marketing Videos - Marketing Strategy

5) Your videos are too long and unfocused

Optimal video lengths vary slightly depending on the platform and the video type. However, it’s best to keep your videos short and concise. 60 seconds is a good rule of thumb to keep viewers engaged and give them the information they need.

Having a script written and going through a pre-production planning process allows you to edit your material down before you even begin filming. Stay focused on the main points you want to get across and don’t go off on tangents.

6) You aren’t sharing and promoting

You could make the most amazing video ever, but if you’re failing to properly market it, there’s no point. Don’t be shy about sharing your own content, beyond simply uploading it to the platform of your choosing. 

You also can’t rely on others sharing your content if you aren’t promoting it properly. Upload it to your social media profiles, add it to your newsletter, send it out in an email update, and use it on your blog or website.


Social Sharing - Marketing Videos

Keep in mind that viral videos don’t just become viral on their own. It takes a combination of awesome content and ease of sharing. When people can find your content, view it, and are given quick and easy ways to share it with their own followers, you’ll have a much better chance of increasing views and having it go viral.

7) Video title is too “clickbait” or just plain dull

Crafting the perfect title for your video is no easy task. You need it to be interesting and enticing, but it also has to accurately represent the content. If you’re relying on “clickbait” titles that catch the eye but fail to match the content, viewers aren’t going to want to watch and share. They’ll be annoyed that they were duped and will likely click away after a few seconds.


Clickbait - Marketing Videos

Choose titles that include your keywords, grab attention, and give a clear idea of what viewers can expect from the video. One simple trick is to come up with several titles and use different ones on different platforms. See which one generates more views, and then stick with that title.

Working with video productions companies Chicago area brands and businesses can rely on is the best way to have a winning strategy. If your videos are gaining little traction and aren’t translating into leads and increased engagement, it’s time to figure out why. Focus on changing these 7 key aspects to transform your video marketing efforts.


Richard Tiland

Richard Tiland

Bio: I’m Richard Tiland, president of New Evolution and dk3studios. I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face. Over the last 15 years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.

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