You’ve heard that videos are important for businesses online, but just how important are they?
The answer is very important!
If you’re not sure if you want to delve into video marketing, here are 10 reasons why you should:
- It Improves Your Search Rankings
- It Opens the Doors to Popular Video Platforms
- Consumers Are More Interested in Videos
- It Helps Develop Your Brand
- Videos Emotionally Engage Your Audience
- It’s Easy to Get Started
- Your Content Is More Likely to Be Shared
- Your Story Is More Effective
- Analyze Viewer Shopping Patterns
- It Increases Your Likelihood of Making a Sale
Video Improves Your Search Rankings
Google’s algorithms view websites with videos as highly credible. If your video happens to reach the top of Google for a certain search phrase, this will exponentially increase your traffic.
In fact, just having one video on your website can improve your chances of coming up on the first page on a Google search result be 50-fold!
Seeing as a surprising 75% of viewers never even go past that first search page on Google, this can make a huge difference in the amount of leads your company is getting.
And that’s just for Google. Coming up on the top of video giant YouTube has a similar impact on the success of one’s business.
If you specifically tailor your video using video marketing strategies, your SEO ranking will improve even more.
Video Opens the Doors to Popular Video Platforms
Speaking of YouTube, having videos for your business enables you to share those videos on YouTube, social media, your website, and other video sharing platforms that can increase your audience and boost sales.
Regularly posting and sharing videos on your various platforms will continue to build up your reputation online, and, seeing as videos are growing in popularity as a form of tangible lead conversions for businesses, jumping in while it’s hot is a good way to put your foot forward.
Consumers Are More Interested in Videos
Which leads me to my next point: it’s popular. Consumers are tuning into videos now more than ever.
It’s safe to say people have a short attention span thanks to the internet, too. When polled, a whopping 4 times as many respondents claim they prefer to watch videos about products over reading about products.
To not invest in a video marketing strategy at this point is akin to throwing in the towel for one’s business.
Video Helps Develop Your Brand
Another important element of video marketing is that it is far better at developing your brand and conveying that message to your audience.
This is because it’s both an auditory and visual experience for viewers (though you might want to put extra attention on the visuals, as most people honing into platforms like Facebook watch with the sound off).
The visual elements that your videos have to offer mean that your viewer’s brains are more active, which heightens how receptive they are to the content with which you’re providing them. AKA: they’re more likely to take an interest in your company.
If you want loyal customers and a solid representation of your branding, videos are a must.
Video Emotionally Connects Your Audience
Which leads me to my next point: it emotionally connects your audience.
When you have strong, heartfelt branding, viewers will feel emotionally invested in your cause.
You can highlight special moments with your team, the emotional journey your company went on to get to where it is today, and more through the use of powerful, visual storytelling.
Video is Easy to Get Started
Your Content Is More Likely to Be Shared
- Social media can help your company get its name across faster than Google, if you post a viral video. Facebook and Instagram, in particular, are the best social media platforms for appealing to a wider audience.
- If you’re a small business who has been struggling to get found on either of these platforms using standard text and photos, it’s no surprise, as algorithms are designed to feature videos above all other forms of content.
Your Story Is More Effective
Ever heard of testimonials? I definitely hope so!
And, while testimonials are as old as time itself at promoting a company’s good name, they’re that much more impactful when you get an actual customer on video to give a testimonial!
Don’t be afraid to ask customers to send a quick video clip testimonial to promote your brand, as it’s a cheap and highly-rewarding marketing tactic.
Analyze Viewer Shopping Patterns
- Now it’s time to get technical and go into data analysis. Video metrics can do wonders for helping you navigate shopper behavior.
- Knowing exactly who many people are watching your videos, which videos they’re watching, and what parts they’re skipping can help you customize your videos to better suit your audience.
Video Increases Your Likelihood of Making a Sale
The last, but biggest perk to investing in videos is that it will increase your sales. Did you know that 59% of executives opt for videos over reading a text? Text looks good, don’t get me wrong! But it has nothing on a well-executed video.
In fact, 90% of people admit that videos featuring products help them make a decision on whether or not to buy those products, with 64% saying they’re more likely to make a purchase after watching.
By honing in on the power of videos, you can grow your revenue 49% faster than competitors who aren’t using videos.
So, what are you waiting for? Get off your phone and start using it to capture videos that will help you make money!
