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Why Should Your Business Be on TikTok?

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You’ve heard about TikTok, and you’re wondering whether it’s just a fad and how you could possibly leverage this platform for teens to grow your business.

Well, the answer is simple: TikTok videos are all the rage these days, and you need to jump on the bandwagon if you want to grow your business. Period.

Promoting your content on TikTok is becoming as important as advertising your offer on Facebook, Instagram, or YouTube.

So, learning how to make TikTok videos that will captivate your audience should become a priority.

Have you been working hard on creating amazing video content for your social media pages?

Perfect: now, make sure to repurpose your video content and post it on TikTok too.

At New Evolution Video Production, we know that many clients are still ignoring TikTok as a marketing tool. So, we’ve decided to provide you with four powerful reasons why your business should be on TikTok.

Your Demographic is on TikTok

Let’s first demystify the idea that your audience is probably not on TikTok. Sure, Gen Zers are all over TikTok. But there are currently over 689 million monthly active users on the platform, and this figure is rising exponentially. Not all of them are Gen Zers. In fact, you might be surprised to learn that 40% of people over 30 years old also use the popular app.

TikTok attracts a large audience, making it the ideal hunting ground for companies.

So, there’s no doubt about it: regardless of the demographics you’re targeting, marketing on TikTok is a sure way to reach your audience and connect with your potential customers.

Fastest Growing Social Media Platform

“It’s almost imperative for brands to be on TikTok because now is the time to capture that organic growth (…) TikTok is ripe for the taking.”

Aliza Licht, founder of consultancy firm Leave Your Mark.

Over 2 billion downloads and 90% of users checking the app multiple times a day, totaling 858 minutes a month spent on the app per user. These are the powerful stats behind TikTok’s usage.

TikTok is the fastest-growing social media platform in 2021 and a haven for businesses. In fact, it’s the app that gives brands the most opportunities to go viral. That’s right, unlike other saturated platforms, there’s currently unlimited and untapped potential for you to go viral on TikTok.

Regardless of the industry, businesses can blow up overnight, and individuals become celebrities in a week. For instance, European tech company Telecoming launched a new app using TikTok a few months ago, generating over 13 million impressions and a conversion count of over 160,000.

Need we say more?

To reiterate.

As a business looking to grow, you should definitely be on the fastest-growing social media platform.

Consumers Crave Authenticity and Connection

A recent study revealed that 60% of TikTok users use the platform to find fun and entertaining content. In fact, that’s the whole concept around the app; bringing fun back to social media with lip-syncing, acting, and dancing videos, providing joy and making people laugh.

How does that apply to your brand? Consumers are craving connection and authenticity. On TikTok, you can instantly connect with millions by showing your company’s culture behind the scenes. You can also easily show your light-hearted, sarcastic, fun, or moody side using TikTok features, letting your audience discover the human side of your brand.

And let’s not forget that 24% of users check out the platform to learn how to do new things in a fun and entertaining way.

So, if you can provide light-hearted, fun, entertaining, and educational content through your TikTok videos, you’ve got yourself a winning combo to connect with your potential customers, make your videos go viral, and increase your engagement and sales.

Preparing Your Brand for Future Success

We know that nearly 49 million American Gen Zers are currently on the platform. Some of them are your future customers.

We also know that video marketing is the wave of the future and that a ‘’shorter is sweeter’’ approach is now shaping video content marketing.

By getting you and your team in the habit of producing bite-sized, punchy, and engaging videos, TikTok allows you to lay the ground for your future success. As you keep producing these videos, you’ll get better at it, and you’ll learn how to captivate your audience better. Videos will also become an integral part of your content marketing strategy. And the great news is other social media platforms are also starting to favor shorter and more engaging types of content. So, once you’ve created amazing videos, you’ll be able to repurpose them and post them on other platforms such as Facebook stories or Instagram stories.

Being on TikTok also gives you the opportunity to carve a special relationship with younger generations and build your brand awareness with these demographics. They might not be your consumers as of right now, but they will be shortly. And younger millennials and Gen Zers value relationships with brands. Starting to build a connection with them now will help you win them over when they’re ready to purchase your services or products.

Tips on How to Make Great TikTok Videos

As a successful San Diego video production company, we’re lucky enough to be working with some fantastic businesses and start-ups across a range of videos, including social videos.

Here are a few things we’ve learned along the way when it comes to crafting popular TikTok videos:

  • Users are looking for funny and out-of-the-box videos
  • TikTok users want to see faces or animals, not objects
  • They also want to connect with brands, so they’re looking for that authentic vibe
  • Social media challenges, dance videos, voiceovers, dialogue reenactments, and tutorials are extremely popular on the app.

Feeling a bit overwhelmed?

You’re not alone. Especially as TikTok is a relatively new app. As a determined entrepreneur or business owner, we know that you can do it if you put your mind to it. Yet, if you lack the time, resources, equipment, or creativity, you can always reach out to us.

We’d love to chat over a coffee and see how our team can support you in this new and exciting challenge! 

And if you want to read more on video marketing, check out our latest blogs on 5 best practices for effective videos and how to repurpose one video across different platforms.

Picture of Richard Tiland

Richard Tiland

Bio: I’m Richard Tiland, president of New Evolution and dk3studios. I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face. Over the last 15 years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.

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