Videos can be a cash-making machine.
That’s why 86% of marketers use them as a marketing tool.
Yet, not all video content is created equal .
Your videos need to spark emotions and feature high-quality footage with on-brand messaging to generate traffic, leads, and sales.
But here’s the thing. While you could write the script yourself and use the latest iPhone to shoot your video, creating a highly converting video requires what I call the three e’s: expertise, experience, and equipment.
So, partnering with a professional is your best bet if you want to stand out and convince your viewers to take action.
But should you work with a freelance videographer or commission a video production agency to help you produce every green video content?
That’s an important question, and the answer is in this video so be sure to stay tuned!
Pros Of Hiring A Video Agency Vs. Videographer
While both a video agency and a videographer specialize in video production, a video agency might be more appropriate to your projects if you’re looking for:
- Reliability
Whether you’re working with tight deadlines or need consistent and timeless video content, hiring a video agency might be the best option.
A well-established video agency has a reputation to protect and will be both reliable and accountable for its work. They’ll work to your deadlines and do anything to ensure you’re happy with the results. And if you aren’t fully satisfied with the outcome, they’ll be able to adjust the work until they’ve created the desired footage.
Of course, freelance videographers also build their clientele based on reputation, but because they don’t have overhead costs and a team to support, they might not be as reliable and accountable.
- Broader Expertise
While a highly skilled videographer can help bring your vision to life, they won’t be able to advise you on the best video marketing strategy to adopt based on your company, mission, or audience. And even though high-quality video production is important, knowing how to market to your audience is even more so.
A video agency works with a team of creative and technical industry experts who are well-versed in video marketing and know exactly how to create content that will resonate with your audience. They’ll be able to provide high-quality videos that target your consumers’ pain points and help you produce evergreen video content.
Typically, video agencies can help you with:
- Video ideation
- Video marketing strategy
- Video distribution
- Video repurposing
Versatility
Want some enthralling drone shots in your footage?
Or perhaps you’d like to incorporate virtual reality into your new ad?
Video agencies often build relationships with film experts and artists and develop extensive networks they can leverage. Some also provide various services such as animation and live-action video production and editing. And this breadth of services and resources can, in turn, help transform your videos into the money-making machine I mentioned in the opening.
For instance, At NEV, we work across VR, AR, animation, and live-action video production. Our team of highly-skilled and experienced videographers, scripters, editors, producers, and animators all work together to give our clients the edge they need to be one step ahead of the competition while staying on brand.
Pros Of Hiring A Freelance Videographer Vs. Video Agency
Using the services of a videographer can be the best option for you if you have a small budget.
In fact, the main benefit of hiring a freelance videographer over a video production agency is the cost. As mentioned, video agencies support talented teams featuring individuals with diverse skills. They also invest 10’s of thousands of dollar, if not more, in high-quality equipment that allows them to be versatile and cater to a wide range of clients and projects.
On the other hand, videographers work on their own (even if they might partner with other professionals on specific projects) and have much lower overhead costs. This means that they can provide video production services at a lower rate. A freelance videographer can be the perfect solution if you have a small budget, have already nailed your video content marketing strategy, including your script, and are looking to create a simple video without too many requirements.
So, Should You Hire A Freelance Videographer Or A Video Agency?
The answer depends on a few key factors:
- What stage is your business in? Are you a bootstrap start-up or a multinational corporation?
- Is the video a strategic component of your marketing strategy?
- Is the video project complex? Does it require a variety of skills and high-end equipment?
- Do you need someone with in-depth industry knowledge that can create thought leadership video content?
If you’re a startup with a small budget in need of a few compelling but easy-to-execute videos for your social media pages, a freelance videographer might be perfect for the job. However, if you need help creating strategic video content to consistently generate qualified leads and drive your sales, a video agency is the best choice.
Looking For The Best Video Production Agency In San Diego?
After 15 years serving big and smaller brands across a range of industries from tech and science to retail and wholesale, we can confidently say that we will execute your vision and deliver outstanding results.
We take pride in helping clients like you create videos that perform and will not only drive your sales but also establish you as an expert in your field. Thought leadership is key if you want to grow, and that’s our secret ingredient (well, not so secret now!). So, call us if you want to chat and see how we can help. It’s free, and we promise you won’t be disappointed.
