‘’90% of consumers want to see more videos from brands and businesses.’’
Is the delta variant affecting your ability to connect with your clients or customers once again?
What if we told you that video production could help you save and even grow your business during the pandemic?
Even though you can’t meet your clients face-to-face anymore and might not be able to open your shop or establishment, you can still engage with them in an interactive way using video marketing.
In 2021, video consumption is on the rise, making video marketing the fastest-growing form of marketing. That’s because the pandemic has increased consumers’ appetite for video content. In fact, a whopping 96% of consumers report watching more videos now than they were before.
Still not convinced you should invest in video content?
Here are three benefits of video production for your business during these challenging times.
Video Production Can Help You Create an Emotional Bond With Your Audience
‘’86% of consumers say that authenticity is a key factor in supporting a brand or business’’.
When customers buy a product or service, they’re not just looking to purchase something. They’re looking to connect with you as a brand but also as an individual. Yep. They want to know who is behind the brand and the product or service you’re promoting. In short, they want to know your story.
And that’s exactly what behind-the-scenes videos, live videos, or corporate videos can all help you achieve.
Publishing videos of you and your team will allow you to show your audience what you and your business are all about and let your passion shine through. Video content is a powerful tool because it allows you to provide customized interactions, humanizes your brand, and makes you more relatable and trustworthy to your target audience.
“Every decision is emotional.” – Tom Snyder.
What’s more, videos allow you to tell your story in a more compelling and interactive way than text and are the best way to trigger an emotional response from your audience. After all, human beings are emotional creatures, and our decisions are driven by emotions, especially when we purchase something.
The pandemic has seen the use of video calling and conferencing tools skyrocket. Video teleconferencing tools such as Zoom allow businesses to interact with their clients and customers face-to-face remotely. But the best thing about Zoom is that it enables you to record your video interactions, including interviews, customer meetings, etc. That way, you can edit the videos and repurpose the content across your social media pages and website. Video production via Zoom will help you create videos that convey the authentic factor consumers are looking for by providing them with a glimpse of what goes on in your business.
Video Content Commands More Attention
‘’Customers spend 2.6 times longer on websites with video than without’’.
The average attention span these days is 8 seconds. As individuals, our brains can process images 60,000 times faster than text. We also remember images better than text.
So, it’s no wonder video content is preferred over text. In fact, a staggering 72% of consumers prefer to watch videos about a product or service over reading a lengthy web page or article.
That’s because videos are an engaging and interactive way to communicate and connect with your customers. Video production allows you to create easily digestible content and let your audience embark on a more immersive journey with your brand. A high-quality video featuring a fantastic hook, stunning visuals, and an intriguing story will instantly grab your audience’s attention, pull them in and keep them engaged until the end. And it will also make your brand more memorable.
Video Content is King On Social Media Platforms
‘’ 61% of millennials and Gen Z watch more videos on social media during the pandemic’’.
With video consumption on the rise, social media platforms such as Facebook, Instagram, or Pinterest have adapted. That’s why, over the last few years, these popular platforms have rolled out their own short-form video features to cater to the ravenous appetite of their users for video content. So much so that they now favor video content over image and text-based posts.
And during the pandemic, studies have shown that millennials and Gen Z are consuming more video content on social media than ever before. So, producing high-quality videos to post on your Facebook stories, Instagram reels, and IGTV is the best way to promote your offer and increase your reach.
What’s more, these social media platforms have live features to help consumers better connect with their favorite brands. Harnessing the power of live videos on social media is a low-cost and easy way to better connect with your audience and drive engagement.
How Can New Evolution Video Production Help You Through the Delta Variant?
Video content is the most powerful weapon your business can wield during the pandemic and beyond. But for your videos to be successful and increase your engagement and sales, they must be high-quality and fuel a well-thought-out content strategy. This means that you need to nail the technical and creative aspects of video production and create video content that resonates with your specific audience.
Now, this requires in-depth videography and marketing expertise, a technical skillset, and cutting-edge equipment. And sometimes leaving it to the pros is the best strategy.
Wondering where to find trustworthy video production services in San Diego?
At NEV, we’ve been working in the industry for years, and our experience has allowed us to hone our video production and marketing skills. And as an experienced video production company, we know exactly how to produce compelling and high-quality videos that convert. Our hardworking team relies on extremely talented videographers ready to help take your business to the next level.
The question is, are you?
If the answer is yes, drop us a line. We’d love to work with you!
Prefer to do it yourself?
Here are some of our latest blog posts to help you create the perfect video for your business: