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How SaaS Companies Use Video To Generate Leads

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Let’s be honest, as a SaaS marketer, you have a tough job. While marketing fashion items, gourmet food, or luxury cars can sound fun and glamorous, for
some reason, selling software and tech features doesn’t have the same appeal. But what if you could reach your audience in a compelling way? Today, I’m going to share some tips on how you can use video marketing to generate thousands of quality leads for your SaaS company.

But first, let’s look at some stats to understand why you should consider investing in video
production in the first place.

The Power Of Video Marketing

Video is the new king of content, and the following stats will show you why.

● SaaS companies that incorporate a video into their proposals have a 41% higher closing
rate than those that don’t.
● 97% of marketers report that videos are an effective tool to increase users'
understanding of a product or service, which for a SaaS company selling complex
solutions can be a powerful marketing asset.

● 84% of consumers have been convinced to buy a product or service after watching a
brand’s video.

● Over 83% of internet users in the US watched digital video content in 2021.

● Companies that use video marketing grow 49% faster than those that don’t.

3 Ways To Use Video To Generate Leads For Your SaaS Company

Embed A Video On Your Landing Page

Your landing page is the most important page on your website. As the name suggests, this is
where most people will land after clicking on search results.

Now, what if I told you that by simply adding a video to your landing page, you could boost your
conversion rate by 80%?

Of course, your landing page video needs to follow some best practices to have the effect
intended. But if you invest time and effort in your video production, you can easily hook your
audience in and prompt them to take action, whether it’d be signing up for a free trial, booking a
consultation with your team, or subscribing to your service.

Here are some tips on creating the perfect landing page video:

● Make your video between 30 and 60 seconds, and start with the most important part of
your message.
● Pique your web visitors’ curiosity by using an irresistible thumbnail.
● Combine video and supporting copy. That’s because longer landing page videos attract
220% more leads than the ones with a simple CTA.
● Optimize both your video and landing page for SEO.

Add A Customer Testimonial Video To Your Website

It’s no secret that these days, customer reviews are the new gold. After all, 93% of people read
online reviews before buying a product or service, and 70% of people trust online
recommendations as much as personal recommendations!

Now, instead of asking your customers to send you their feedback and quote them on your
website or social media, why not record them on video?

Many websites write their own reviews, and consumers can be wary of glowing reviews that
sound too good to be true. Shooting compelling customer testimonial videos of real customers
who are happy with your service is the best way to add trust and credibility to your SaaS
business and convince web visitors to try your product.

Besides, if you’re selling a complex solution, a customer testimonial video could help potential
customers better understand how you can help them and make their lives easier. So, make sure
to ask the customers you’re interviewing to explain how your service helped them overcome
their challenges and solve their problems.

Incorporate Videos Into Your Email Marketing Campaigns

The average person receives up to 120 emails a day.

Now, that can make standing out from the crowd and generating qualified leads through an
email marketing campaign difficult.

Yet, when done right, email marketing is one of the best marketing channels in terms of ROI.

So, how can email marketing help you get more leads?

By combining it with video marketing!

Adding a video to your emails can increase your email open rates by 19% and your click-
through rates by a staggering 300%! This means that people who open your emails and watch
your videos are 300% more likely to take the desired action than with an email without a video.

That’s because videos allow you to highlight the value of your product or service in a digestible
and in a compelling way.

Need Help With Your Video Marketing?

At NEV, we are one the best corporate video production companies in America. We’re a team of passionate videographers and marketing experts committed to combining our marketing experience with
our flair and creativity to bring your ideas to life and turn your videos into powerful lead-
generation machines.

So, if you need help with your video marketing, don’t hesitate to reach out. We would love to
hear your ideas, discuss your goals and help you achieve them.

Richard Tiland

Richard Tiland

Bio: I’m Richard Tiland, president of New Evolution and dk3studios. I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face. Over the last 15 years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.

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