5 Best Practices for Effective Videos

1 in 2 Gen Zers and millennials say ‘’they don’t know how they’d get through life without video.’’ You’ve spent days strategizing about your next video, and you’ve finally found the perfect idea. You can’t wait to get started. Congratulations! Now, time to shoot the video, upload it across your different channels and watch these […]

How to Repurpose One Video Across Different Platforms

“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.”  – Dan Patterson The human brain loves videos. In fact, our brain processes visuals 600,000 times faster than text. That’s why humans can retain up to 95% of a message when it’s communicated […]

Powerful Digital Marketing Trends for 2022 and Beyond

2020 didn’t exactly go as planned. The pandemic affected us all one way or another, may it be on a personal level or a professional level. As the virus spread, it forced many businesses across many different sectors to quickly adapt to fast-evolving consumer needs and habits. And by doing so, it completely disrupted the […]

6 Tips to Become the Best Content Creator in Your Industry

Are you a content creator?If the answer is yes, this article has been designed to help you perfect your craft and landIn 2021, content marketing is thriving, and for good reason! Indeed, as digital tools and technological advancements have prompted consumers to increasingly shift to online shopping, the importance of content marketing has become critical. The […]

Top 6 Freelance Websites to Find Affordable Talent

Are you looking to expand your team with highly qualified yet affordable freelancers?Gig-economy websites could be a great option!Indeed, over the last few years, the employment market has slowly started to shift from a 9 to 5 work model to a more flexible remote working approach, driven by digital transformation. As a result, over 36% […]

Branding on a Budget: Video Marketing as a Lucrative Exposure Strategy

Marketing analysis shows that 75 million consumers watch video content online every day. In fact, today’s world of video content goes way beyond Youtube. Tik Tok and Vine offer shorter digital opportunities, while Facebook, Linked In, and Google are excellent platforms for longer content. Whatever your strategy, one thing is clear: video content promotes brand […]