Video Production Pricing

Most production companies hide pricing behind ‘contact us for a quote.’ After two decades and 2,100+ productions in San Diego, we publish ours. Real numbers, project-based, everything defined before we roll a single frame, with Richard Tiland leading every project.

What Video Production Costs in 2026

Most professional video projects fall between $2,500 and $30,000. These are the packages we quote most often, everything included unless noted.

Half-Day Shoot

from $2,500

Two cameras, professional crew. The most cost-effective entry point, and enough to capture interviews and b-roll for a testimonial or short brand piece.

Testimonial Package

from $3,000

Great questions, great lighting, great edit. Real customer stories that build trust and close deals.

MOST POPULAR

About-Us / Brand Video

$7,000–$12,000

Creative development, a crewed multi-camera shoot day, full post-production with color and licensed music. Built to work for years.

Commercial Production

$10,000–$30,000

Scripted concepts, casting, locations, art direction and advanced post. Driven by concept and scale rather than runtime.

$0k$5k$10k$15k$20k$25k$30kHalf-Day Shoot≈ $2,500Testimonial Packagefrom $3,000About-Us / Brand Video$7,000–$12,000Commercial Production$10,000–$30,000

Every project includes two revision rounds. Standard editing runs about 5 weeks; rush delivery available in as little as 2 weeks. Read the full 2026 video production cost guide.

The Four Things That Drive Every Quote

01

Shoot Days & Crew Size

The biggest lever. Each crew member is a day rate, and each shoot day multiplies it. One well-organized half-day instead of two scattered full days saves thousands without touching quality.

02

Concept Complexity

A testimonial is straightforward. A scripted commercial involves creative development, casting, locations, and art direction. The idea drives the budget more than the runtime does.

03

Post-Production Scope

Motion graphics, animation and colour-intensive looks take specialist time. This is where budgets quietly grow, so we define it upfront.

04

Deliverables

One hero video is one price. A hero video plus six social cutdowns in three aspect ratios is a different project. Define this early and budgeting gets dramatically easier.

What's Included, and What Costs Extra

Built into every rate

Professional cameras, lenses and lighting
Sound gear and audio engineering
Full editing pipeline, colour and licensed music
Two revision rounds
Access to our own studio at dk3studios

Discussed upfront (can add cost)

Professional on-camera talent and voiceover
Location fees or permits
Travel outside the local area
Specialty rentals such as jibs, vehicles and elaborate props

You will never see a line item for ‘camera rental’. If it is not in the quote, it does not exist.

The AI Advantage: More Video for the Same Budget

We have integrated AI across strategy, scripting, pre-production and post. Concept development that used to eat billable days now happens in hours. Storyboarding is dramatically faster. Versioning cutdowns for social has compressed significantly. The net effect is that a budget which bought one deliverable three years ago often buys a full content package today.

What AI does not change is the shoot itself. Real lighting, real cinematography, real people telling your story. That is still craft and still crew. The advantage goes to companies that use AI to move faster around the shoot, not instead of it.

Video Production Pricing FAQ

How much does a corporate video cost in San Diego?

A professionally produced corporate ‘about us’ video typically costs $7,000 to $12,000 in 2026, covering creative development, a crewed multi-camera shoot day and full post-production including colour and licensed music.

How much does a 2–3 minute video cost?

Expect $7,000–$12,000 with professional crew and full post-production. Simpler interview-driven pieces start around $3,000.

Do video production companies charge hourly or per project?

Most established companies, including New Evolution Video, quote per project. The full scope, meaning pre-production, shoot and post, is defined and priced before filming begins.

What's the cheapest professional video option?

A half-day, two-camera shoot at roughly $2,500 is the most cost-effective entry point. Enough to capture interviews and b-roll for a testimonial or short brand piece.

Does using AI reduce video production costs?

Partially. AI compresses scripting, storyboarding, versioning and parts of post, so the same budget yields more deliverables. It does not replace professional crew, lighting and cinematography on the shoot itself.

Is it cheaper to produce video in-house?

Only if you publish weekly and can fund salaries plus equipment year-round. Most clients use the middle path: in-house for quick social content, New Evolution Video for the flagship pieces.

Get a Real Number

Sometimes the answer is a $3,000 testimonial package. Sometimes it is a $30,000 commercial. The budget should follow the strategy, never the other way around. Get in touch and we will give you a real number, and tell you if there is a smarter way to spend it.