Video Production Pricing

Most production companies hide pricing behind ‘contact us for a quote.’ After 19 years and 2,100+ productions in San Diego, we publish ours. Real numbers, project-based, everything defined before we roll a single frame — with founder Richard Tiland leading every project.

What Video Production Costs in 2026

Most professional video projects fall between $2,500 and $30,000. These are the packages we quote most often — everything included unless noted.

Half-Day Shoot

from $2,500

Two cameras, professional crew. The most cost-effective entry point — enough to capture interviews and b-roll for a testimonial or short brand piece.

Testimonial Package

from $3,000

Great questions, great lighting, great edit. Real customer stories that build trust and close deals.

MOST POPULAR

About-Us / Brand Video

$7,000–$12,000

Creative development, a crewed multi-camera shoot day, full post-production with color and licensed music. Built to work for years.

Commercial Production

$10,000–$30,000

Scripted concepts, casting, locations, art direction, and advanced post. Driven by concept and scale — not runtime.

$0k$5k$10k$15k$20k$25k$30kHalf-Day Shoot≈ $2,500Testimonial Packagefrom $3,000About-Us / Brand Video$7,000–$12,000Commercial Production$10,000–$30,000

Every project includes two revision rounds. Standard editing runs about 5 weeks; rush delivery available in as little as 2 weeks. Read the full 2026 video production cost guide.

The Four Things That Drive Every Quote

01

Shoot Days & Crew Size

The biggest lever. Each crew member is a day rate, and each shoot day multiplies it. One well-organized half-day instead of two scattered full days saves thousands without touching quality.

02

Concept Complexity

A testimonial is straightforward. A scripted commercial involves creative development, casting, locations, and art direction. The idea drives the budget more than the runtime does.

03

Post-Production Scope

Motion graphics, animation, and color-intensive looks take specialist time. This is where budgets quietly grow — so we define it upfront.

04

Deliverables

One hero video is one price. A hero video plus six social cutdowns in three aspect ratios is a different project. Define this early and budgeting gets dramatically easier.

What's Included — and What Costs Extra

Built into every rate

✔ Professional cameras, lenses & lighting
✔ Sound gear and audio engineering
✔ Full editing pipeline, color & licensed music
✔ Two revision rounds
✔ Access to our own studio — dk3 Studios

Discussed upfront (can add cost)

• Professional on-camera talent & voiceover
• Location fees or permits
• Travel outside the local area
• Specialty rentals (jibs, vehicles, elaborate props)

You’ll never see a line item for ‘camera rental’ — and if it’s not in the quote, it doesn’t exist.

The AI Advantage: More Video for the Same Budget

We’ve integrated AI across strategy, scripting, pre-production, and post. Concept development that used to eat billable days now happens in hours. Storyboarding is dramatically faster. Versioning cutdowns for social has compressed significantly. The net effect: a budget that bought one deliverable three years ago often buys a full content package today.

What AI doesn’t change: the shoot itself. Real lighting, real cinematography, real humans telling your story — that’s still craft, still crew. The advantage goes to companies that use AI to move faster around the shoot, not instead of it.

Video Production Pricing FAQ

How much does a corporate video cost in San Diego?

A professionally produced corporate ‘about us’ video typically costs $7,000–$12,000 in 2026 — creative development, a crewed multi-camera shoot day, and full post-production including color and licensed music.

How much does a 2–3 minute video cost?

Expect $7,000–$12,000 with professional crew and full post-production. Simpler interview-driven pieces start around $3,000.

Do video production companies charge hourly or per project?

Most established companies, including New Evolution Video, quote per project. The full scope — pre-production, shoot, and post — is defined and priced before filming begins.

What's the cheapest professional video option?

A half-day, two-camera shoot — roughly $2,500 — is the most cost-effective entry point. Enough to capture interviews and b-roll for a testimonial or short brand piece.

Does using AI reduce video production costs?

Partially. AI compresses scripting, storyboarding, versioning, and parts of post — so the same budget yields more deliverables. It doesn’t replace professional crew, lighting, and cinematography on the shoot itself.

Is it cheaper to produce video in-house?

Only if you publish weekly and can fund salaries plus equipment year-round. Most clients use the middle path: in-house for quick social content, New Evolution Video for the flagship pieces.

Get a Real Number

Sometimes the answer is a $3,000 testimonial package. Sometimes it’s a $30,000 commercial. The budget should follow the strategy — never the other way around. Reach out and we’ll give you a real number, and tell you if there’s a smarter way to spend it.