I am Richard Tiland. I run New Evolution Video and I am on every project.
Two decades directing, producing and shooting, across healthcare, technology, consumer products and most things in between. 2,100+ productions since 2006, for Hyundai, Qualcomm, ESPN and Netflix among others.
I stay on every project because the gap between a good video and an expensive one usually opens in the first conversation, not in the edit. That is a call I would rather make myself than delegate to somebody learning on your budget.
People, and the fact that every company thinks its own story is ordinary. It almost never is. The work is finding the part that matters to somebody outside the building, then building everything else around it.
That is also why I have never wanted to run a shop that takes orders. The interesting conversation happens before anyone agrees what to film.
Full production. Most work runs through New Evolution Video. You bring the objective, we produce it end to end: strategy, crew, our San Diego studio, edit and delivery. One team and one point of accountability from brief to master.
Fractional creative direction. If you already have an in-house marketing team and need senior creative leadership rather than a production vendor, I work directly with those teams. Same standard, different arrangement.
Updated July 2026 · By Richard Tiland, Founder, New Evolution Video, San Diego In 2026, most professional video production projects
Running a business in 2026, and you are not on video, you are opting not to pick up money on the table.
Bring me the objective and the deadline. I will tell you what it takes, what it costs, and whether video is the right answer.
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