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Video Marketing Ideas for Tech Companies

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As technology evolves and digital habits are increasingly shaping our lives, one powerful type of marketing that has emerged over the last few years is video marketing. This trendy form of marketing is enabled by the tremendous progress in video technology and is fueled by a shorter attention span and a constant need for entertainment. As a result, what’s more fitting for a tech company than harnessing the latest technological trends to promote its offer?

If you’re not using video marketing yet, you might be missing out on great opportunities. After all, a whopping 80% of consumers have purchased a piece of software or an app after watching a brand’s video! Not sure what kind of videos you should work on as a tech business?

Luckily, we’re here to help and that’s why we’ve compiled for you some of the best types of videos for tech businesses and added some case studies from large tech companies.

Event Videos

Whether you’re organizing:
filming the event can significantly increase your brand awareness and provide you with an incredible ROI. Indeed, not only does filming the event allow you to establish your expertise and authority in your field, but with a well-scripted and filmed video, you can also pull the viewer in and win their heart! After all, let’s be honest, tech products or services are not always the most glamourous to promote 😉 As a result, an event video can help you humanize your tech company and your offer, enabling you to connect deeper with your audience and educate your potential customers about your products’ benefits. It can also help create excitement around your events, products, and your company.

Testimonial Videos

In this day and age, positive testimonials are critical to the success of a company. Indeed, according to Big Commerce, 72% of consumers say that positive reviews and testimonials increase their trust in a business. Besides, 70% of consumers trust recommendations from strangers. Testimonials help establish your reliability as a business and showcase your versatility and qualities. They’re also an efficient way to demonstrate the benefits of your offer and how you can help potential new customers. Some of the other benefits of using testimonials in a video format include:

Retention rate: Videos have a 95% retention rate as opposed to 10% for text, meaning your audience will remember your testimonial videos much more than your written testimonials.
Authenticity: A video elicits trust and authenticity (as long as you make sure the subject feels comfortable and speaks naturally on the video).
Engagement: Social videos get shared 1200% more than texts and images. You should always make sure your testimonials are short, engaging, and can easily be shared.

In this Zendesk Customer Testimonial video, the Zendesk team provides fantastic feedback about their use of Zoom.

What’s interesting about this video is that the team explains in great detail what Zendesk does and how Zoom helps solve their pain points daily, allowing them to work more efficiently internally and with their clients worldwide.

Besides, the sheer number of testimonials from different team members emphasizes Zoom’s benefits for companies looking for an efficient video communication tool. And the B-rolls are a great way to seamlessly showcase how clients use the tool.

Live Videos

Live videos are another effective way to humanize your brand and educate customers around your product or service.

 In fact, 82% of consumers prefer watching live videos from a brand over standard social media posts, and 67% of consumers who watch a live stream event will purchase a ticket to a similar event.

Live videos can be leveraged to create conversations, and highlight employees, customers, or new products.

Apple, for instance, regularly live streams product releases, hyping up new products and creating the buzz around their release. The recent video about HomePod mini, one of the latest additions to the HomePod family, attracted over 56 million viewers on YouTube Live!

Another company constantly innovating with its videos and leveraging live streaming is Netflix. Indeed, back in 2016, Stranger Things released an incredible 2-minute virtual reality video to promote its new season. The eerie video instantly sucked the viewers in, creating an immersive experience and generating a lot of engagement (over 10 million views on YouTube). They also partnered with Twitch to live-stream a four-hour live broadcast where influencers played 80s games and viewers could give them directions.

A well-produced video can be more compelling and elicit more emotions than written texts or images. If harnessed properly, they can be a powerful marketing tool to create unique, innovative, and entertaining content.

Time to Put Your Videographer Hat On!

While it can seem overwhelming at first, shooting videos is actually fun. What’s more, users, including your potential customers, are craving video content. After all, they don’t watch hours of videos on YouTube because they find it boring 😉 One of the key things to keep in mind when working on your video content is that your videos should always convey your brand personality and values and encourage viewers to learn more about you and your offer. Besides, make sure the people you choose to put in front of the camera come off as authentic. Finally, work on producing a high-quality video for a professional look and remember that nobody gets it right the first time. Therefore, don’t be disheartened if it takes a few trials before the video comes up the way you want it to.

Richard Tiland

Richard Tiland

Bio: I’m Richard Tiland, president of New Evolution and dk3studios. I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face. Over the last 15 years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.

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