Unless you have been under a rock for the last decade you know that video marketing is the #1 way to drive more traffic, brand awaress and sales to your product or service company.
In this post, I am going to share some videos I’ve created on Youtube to give you some amazing video marketing best practices to help you cascade your business with an influx of leads, likes, and shares.
Video Marketing Best Practice #1: HOW TO MAKE OUTSTANDING CORPORATE VIDEOS IN 2022
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Are you ready to take your corporate video marketing to the next level and produce outstanding video content for your brand? In this video, I’ll give my top four secrets to get started in corporate video marketing. Video content is the most engaging form of content. 81% of companies use video to market their business, and consumers admit that watching video on a company website makes them more confident to purchase online.
Video Marketing Best Practice #2: HOW B2B PEOPLE SUCCEED WITH VIDEO ON LINKEDIN
Are you ready to take your Linkedin video to the next level and produce videos your market actually wants to watch? In this video, I’ll give the top 4 tips for creating outstanding videos on Linkedin to get those types of relationships going you are looking for! Get personal – people want to know about you. You want to create psychological value for your audience. Talk about a struggle. Be venerable. Be inspiring. What types of videos are stopping the scroll for you? Be sure to post a really good dissection and put BIG text in your video because most people have the sound off. Linkedin video ads can make you bank! But your videos need to connect with your target market. First choose who you are planning to target – then create your video.
Video Marketing Best Practice #3: 5 TYPES OF VIDEOS YOUR BUSINESS NEEDS IN 2022
Are you ready to take your corporate video marketing to the next level and produce outstanding video content for your brand? In this video, I review 5 of the most effective types of videos that you can be making for your company in 2022. Video content is the most engaging form of content. 81% of companies use video to market their business, and consumers admit that watching video on a company website makes them more confident to purchase online.
Video Marketing Best Practice #4: GETTING COMFORTABLE IN FRONT OF THE CAMERA
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). In fact, as of January 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018) But how do I create the content??? JUST BE YOU. Your audience deeply desires a relationship built on trust with your company. Talk to them directly and don’t feel weird about it. It’s 2022, it’s time to get comfortable in front of the camera!
Video Marketing Best Practice #5: HOW TO MAKE YOUR VIDEOS MORE PROFESSIONAL
Is it possible to create profitable, professional quality videos on a budget my company can afford?? OF COURSE! Just tune in to these awesome tips from Richard as he breaks down the most important steps to making your videos look more professional.
Video Marketing Best Practice #6: THE RISE OF THE CONCIOUS CONSUMER
Are you a leader? Take advantage of the #1 top trend in marketing: CONSCIOUS CONSUMERISM! Join Richard as he reviews marketing campaigns driven by global efforts for a healthy planet. I would like to help you understand what type of content is most popular in 2022 and what is one of the top trends impacting marketing for the next 3 to 5 years, so you can stand out as a leader. One of the most targeted consumer groups is the so-called “Younger Crowd” consumers who are conscious, conscientious and knowledgeable when it comes to purchasing products. They are concerned about the carbon and social impacts of their purchasing decisions. Case studies: Patagonia – features various environmental messages, more specifically in a recent campaign teaching young kids to live in harmony with the environment. Toms shoes – ‘Shoes moving forward’ campaign from June 2021 has bright colours, captions on mode for easier viewability, and a great equality movement inclusive feeling to it accompanied with ‘buy to do good’ messaging.
Video Marketing Best Practice #7: VIDEO FOR YOUR CUSTOMER’S BUYING JOURNEY
88% of Americans DON’T LIKE ADS. So what should I as a marketer create instead? AWARENESS. Creating a buying journey for your customers means designing an immersive experience with all of the tools you have at your disposal. One of the most powerful tools we as marketers have is video content. In this video I help break down how to create & distribute this content in a way that makes the experience for your customer fluid and emotionally driven.
I hope these video marketing Best Practices help you accel in your plan to crush your competition.
Richard Tiland
Bio: I’m Richard Tiland, president of New Evolution and dk3studios. I’ve always had a passion for video. Even as a kid folks were always asking me to take the camera out of their face. Over the last 15 years, as I watched video grow I grew with it. I learned not only the skills required for making a high quality video, but the marketing techniques needed to bring in the best results.
