Why Video Marketing is Essential for Your Tech Company in 2025
Video marketing could be the single most important component of your inbound marketing campaign in 2025. With the digital landscape becoming increasingly saturated, standing out requires engaging content that captures attention quickly. Video marketing does exactly that, offering a dynamic and versatile medium that can entertain, educate, and convert viewers into customers. If you haven’t started creating videos for your business, now is the time to begin. Today’s consumers expect to be entertained while learning about products and services, and video content provides an effective solution to meet those expectations.
Whether it’s a quick live video or an in-depth expert interview, there are countless types of marketing videos that can align with your product, message, and brand. Leveraging a variety of video formats can help you reach different segments of your audience, keeping your content fresh and engaging.
If you haven’t started making videos for your business, now is the time. Customers today want to be entertained while being sold on your product and you can do this with a number of different types of marketing videos.
From short, live videos to longer expert interview videos, there’s a marketing video for every type of product, message, and company.
In this article, we’ll explore the different types of marketing videos so that you can determine the type you want to make for your technology company.
1. Brand Videos:
Brand videos are a cornerstone of a broader advertising campaign, designed to introduce your company’s vision, mission, and core values. These videos should tell a compelling story about why your company exists and how it can solve customer problems. Use brand videos to highlight your team, office culture, and community involvement, helping to humanize your technology brand.
2. Expert Interviews:
Filming interviews with industry leaders and influencers can boost your brand’s credibility. Expert interviews provide valuable insights to your audience while positioning your company as a thought leader. Consider collaborating with partners or clients to discuss industry trends, innovations, or common challenges your technology addresses.
3. Demo Videos:
Demo videos demonstrate how your product works, offering a hands-on look at its functionality. Use these videos to walk viewers through software features, showcase hardware capabilities, or unveil product upgrades. Short demos work well for social media, while longer versions are ideal for website landing pages and email campaigns.
4. Animated Videos:
Tech products can be challenging to explain. Animated videos provide an engaging way to break down complex information through visuals and storytelling. Use animation to explain how your software integrates with existing systems or to visualize data flows that are difficult to depict with traditional video footage.
5. Event Videos:
Hosting a conference or participating in industry events? Capture the highlights and share them with your broader audience. Event videos can include keynote speeches, panel discussions, and attendee testimonials. Even if prospects can’t attend in person, these videos allow them to experience the event virtually.
6. Live Videos:
Live videos drive eight times more engagement than recorded content. Use platforms like LinkedIn Live, YouTube Live, or Instagram Live to stream product launches, company updates, or live Q&A sessions. Real-time interaction through comments and reactions builds a stronger connection with your audience.
7. Explainer Videos:
Explainer videos tell a story about how your product can solve specific pain points. Typically featuring a fictional character facing a problem, these videos show how your solution resolves it. Focus on common challenges your target audience faces and highlight how your technology makes their lives easier.
8. Personalized Message Videos:
Why send a response via email or chat when you can send it using a video? Personalize message videos are a great way to continue the conversation with your current or potential customer. These videos make the viewer feel unique and can help give them the push to go further down the purchasing journey because of your personal touch. You can record yourself giving a recommendation, response, or even a recap of a meeting.
9. Customer Testimonial and Case Study Videos:
One thing that has stayed consistent in marketing is that former, satisfied customers are your biggest advocates. A great way to get new customers if by creating case studies and/or customer testimonial videos with these happy and loyal customers. Have them speak on camera about their experience, or how your company helped solve their problem, these videos will show potential customers that you really can deliver what you are marketing.
10. Educational and How-To Videos:
Educational content builds authority and helps potential customers understand your technology. Create how-to videos demonstrating software setup, troubleshooting common issues, or maximizing product features. Internally, use training videos to onboard new team members efficiently.
11. Augmented Reality (AR) Videos:
Augmented Reality videos are an innovative and creative way to connect with your audience. These videos add a digital layer to what is currently being viewed in their world. For example, if you are a furniture or interior design company, your customer could point their phone on their camera at their bedroom and see how that new dresser would fit in with their current look.
12. 360° & Virtual Reality (VR) Videos:
360 videos allow your viewers to feel like they are currently physically in the content. Viewers pan around to see content from every angle – 360 degrees around. These videos are used to allow viewers to experience the location or event. Viewed through devices like Oculus Rift or Google Cardboard, virtual reality videos allow the customer to navigate and control their own experience.
Check out our portfolio for some great video marketing examples to show you what we can do for your technology company.