Online Video Marketing versus Traditional Marketing

To capture the attention of new customers in 2021, a year in which the threat of the pandemic and the pressure to remain in our homes is only trending upward, marketing strategists are evaluating the benefits of online video marketing strategies as closely as ever.  Marketing professionals stand to gain, perhaps significantly, from taking a […]

Staging Your Commercial Shoot

Some of the most memorable TV commercials in existence utilize best practices in staging that meld seamlessly with impeccable writing and acting. Since consumers are exposed to approximately 30 ads an hour just on TV, creating a cohesive atmosphere between the actors and background is critical in creating memorable ads that inspire audiences to act. […]