If you thought that SEO and keywords really only matter for text-based content, think again. Knowing how to optimize your videos for search is the key to getting them ranked and seen by a wide audience. However, SEO strategies for video aren’t quite the same as those for written content. In this post, we’re going to dive into the best practices to know and use so that your video views soar.
Factors that Impact Video SEO
As you begin to optimize your videos, there are a few factors that have an impact on the overall success of your efforts. Your focus should be two-fold; first on optimizing your videos for universal search, and second on optimizing for the specific platform you’re using. You’ll want to employ best practices for both to ensure that your videos begin to rank and to rank higher.
When it comes to universal search, your website authority does matter. If you have a well-established site and an aged domain, that shows search engines that you’ve been around for a while. It can make your content more appealing to Google.
If you’ve just recently started your business website, be sure to post your best content and implement SEO tactics so that your written material make your site’s content clear. Over time, search engines will understand what you’re all about, and that helps them to deliver your content to your audience.
For videos uploaded on YouTube, they do have their own ranking algorithm that differs from Google. YouTube wants to do their best to deliver viewers the content that they’re searching for. They want to get viewers watching and then keep them watching, so finding the right content is essential for the platform.
If you’re feeling overwhelmed by SEO, don’t be. These SEO best practices will help you thrive both in universal search and platform-specific search algorithms. As you create new videos, aim to use all of these tips and tricks to give your content a great start.
Spend Time on the Title
Writing great titles isn’t always as simple as it sounds. It can be the deciding factor in whether or not someone watches your video. To make it as compelling as possible, use bold, powerful language. Don’t exaggerate or deviate from the video’s actual content because you don’t want viewers to feel duped. If you’re unsure about the best title to use, try a few different ones and run split tests to see which title generates more views.
Optimize the Description
Create an Engaging Thumbnail
Include a Full Video Transcript
Optimize Your Web Pages
Place the Video above the Fold
Always Aim for Shareable Content
Share on Social Media
SEO Takeaways
Optimizing your videos for search engines helps your content get found, viewed, and shared. SEO actions may seem small and the impact isn’t always felt immediately. However, over the long term, they will definitely pay off. Good SEO is just one more factor that gives your content staying power. By implementing these simple best practices with every video you make, you can increase the value of your content and expand your reach.
If you’re ready to boost your SEO through the power of video and would like a free consultation, contact us today.
Schedule a free 15 minute consult today.
richard@newevolutionvideo.com
619.365.5529
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