Promoting virtual reality use across all industries is the goal of every VR production company. So far, its use as a training mechanism is popular especially in the medical field where future doctors are being trained to perform robotic surgery. However, other industries like education, transportation, construction, and telecommunication are also relying heavily on virtual reality to grow their businesses.
SPY’s video project was to promote their new Monolith glasses, It was a mega successful production because the day after launch it completely sold out.
From Joe, VP - “Richard and the team were awesome to work with. The entire crew was professional, responsive, creative, and the video they put together for our launch campaign was incredible. Highly recommend!”
New Evolution Video was hired to create an internal video to connect the company vision in a visually visceral and emotionally driven production. It increased employee engagement and helped recruit new hires at a 33% percent increase YOY.
From Tal - Director of Marketing - “New Evolution Video helped us create a very powerful promotional video. In record time and with utmost professionalism, Richard and his team were able to help me turn around a last-minute project. I found them to be great collaborators and partners throughout the whole experience. Will definitely use their services again in the future!”
Hyundai Translead Promo
Hyundai Translead hired New Evolution Video to create videos for their website and social media and saw an engagement increase on both platforms by 27% with the help of the videos they produced. In addition, New Evolution Video produced a fully-immersive 3D tour of their plant that was used to increase business by 15% by offering virtual tours to all their distribution centers.
How does 3D virtual reality content work?
The good thing about virtual reality is that it can be accessed across a wide range of devices and channels like laptops, smartphones, TV, social media channels, and more. 360 degree video content or virtual reality videos can be watched by using specific glasses like Oculus Rift. Or you could use devices like Samsung Gear VR and Google Cardboard wherein you use your mobile phone to watch content without using any external processors or cables.
As humans, our perception of the world is shaped by our senses and our experiences. Virtual reality engineers use the innate rules of perception to design and implement VR experiences that simulate our surroundings. VR headsets enable designers to accomplish this goal by using software to replicate natural environments. Within these headsets, sensors and magnets measure how we interact with the artificial surroundings. Additional programs can be accessed by utilizing external cameras and remote software available to enhance the virtual experience.
Elements of virtual reality used to enhance visual appeal
A VR production company harnesses several elements to create appealing virtual environments. At present, virtual reality offerings are consistently evolving to generate high-quality immersive experiences. These innovations are developed on the basis of the following functionalities.
Sound effects and spatial audio
VR tools are developed in a way that you feel immersed into a different space. Creating the feeling of being in a similar space requires 360 degree sound or spatial audio. VR production companies rely on sophisticated virtual reality technology to replicate the type of audio you would typically encounter in the real world. A more advanced sound system will help to deliver a better immersive experience.
Another advantage of spatial audio is that it assists users in navigating a VR experience by providing directions such as where to turn. Headsets use spatial audio to communicate where you need to turn which in turn adds to the sense of realism which encompasses virtual environments.
Field of view
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Head tracking and positioning
The best part about navigating VR environments is the ability to wander in a virtual space and the environment adjusting on the basis of your position. Position and head tracking features are used to check your position in a room and indicate the direction your head is pointing towards. This feature enables you to explore a space autonomously.
Outside the VR headset, sensors are available to make sure you are safe while moving around in a room. Such tracking technology is being constantly developed to offer enhanced security features to users. For instance, eye monitoring technology helps to enhance focus and lower the feeling of nausea which people feel while wearing a headset. Other sensors and tracking technology are used to make the landscape appear more immersive.
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