Video marketing has been called the future of content marketing, and it’s not hard to see why. A study by Cisco finds that video will account for over 80% of all web traffic this year. However, as easy as it is to make videos today, it’s essential for brands and businesses to focus on making […]
Summary: Techniques, tips, and video production tactics you can use to make videos catchy. A viewer’s attention becomes distracted after 8 seconds so you have to entice them into wanting to continue watching. This Green Mountain Coffee ad perfects the quick attention grab. There is a science behind making videos catchier so the viewers will […]
Videos are currently the most powerful form of marketing. Every great video begins with a good script idea. A lot of times the client will know what they want and it is up to the video production unit to complete this. Writing a well-organized script that pleases both parties is the key to that. I […]
Summary: This post provides a breakdown of video production costs used in the creation of a full scale video production. We talk money. We talk studio time. ((We talk marketing budget ROI in this post)). Follow the Money During the first conversation of any video proposal, the word costs will appear. This is the guideline […]
Corporate videos have a distinct goal and that goal is to open up a conversation between the client and their potential customers. And although there are multiple moving elements within the corporate video creation process, there is still a lot happening behind the scenes that can go wrong. Cut! Here are some of the fatal […]
As a person in charge of finding a video production company to produce your companies online content, you are in a position of great responsibility. A video can completely redefine how your business is perceived online. They are great for SEO as well as organic sharable content. They can be the deciding factor on whether a site-visitor converts, or moves onto the next site. It can be complicated, trying to decipher between all of the different options and portfolios, and figuring out which one fits your business the best. Here’s 5 tips on how to pick the correct company to trust your name and brand with.