‘’We’re operating in a world where one good video can lead to a massive social media following.’’
– Mike Henry
Call us biased, but in 2021, you need to regularly create and publish amazing video content to keep your audience engaged.
Do you already occasionally record things with your phone and post them on your social media pages?
Great. But remember that video production involves much more than simply pressing the record button and starting to film. You need to elicit emotions to captivate your audience and draw them into your universe. And to achieve this, you’ll have to carefully work on video ideation, scripting, lighting, framing, sound, editing, thumbnails, etc.
Investing in professional tools for each of these tasks can start to add up and become quite expensive, especially if videos are not part of your everyday content marketing strategy.
So, to learn how to make videos on a budget, read on as we’ve listed below the eight best free video marketing tools you can use.
Vidyard
A script timer allows you to time yourself when reading your video script out loud. It’s an important tool that’s often overlooked by beginners. When working on your video pre-production, you’ll need to know exactly how long it takes to say your script and whether or not you should change the pace. It will also help you adjust your text based on your video goal and the channels you’re planning on publishing this video on.
Celtx
Talking about video pre-production planning and scripting, Celtx is another powerful, free video marketing tool you can use to create amazing video content. The collaborative app allows you and your team to create and edit scripts and narratives for your videos. The app provides story development tools for scriptwriting as well as storyboard modules. You can check out their page for a list of the free features and their YouTube channel to learn how to use Celtx.
Canva
‘’90% of the top-performing videos on YouTube have a custom thumbnail’’.
Coincidence? We think not. First impressions are everything, and your video thumbnail is the first thing viewers will see when searching for videos in your niche. Based on your thumbnail, they’ll decide whether your content is worth watching or not.
Canva is a free graphic design platform that, among other things, allows you to create engaging custom thumbnails. As mentioned, video thumbnails are key when you publish a video on platforms such as YouTube. So, make sure to take advantage of Canva to create unique and compelling video thumbnails.
Premium Beat
Premium Beat has a great library of carefully curated royalty-free music and sound effects that you can use for your professional projects.
Most of the conversation around professional video production revolves around image quality. Yet, having high-quality audio and using great soundtracks can make or break your video. Sure, image quality is important. But music elicits emotions. Using the perfect soundtrack can help you connect with your viewers by adding a fun, quirky, romantic, or moody dimension to your video that words alone are not always enough to convey.
YouTube
When it comes to video distribution and building brand awareness, no platform can rival YouTube. YouTube users watch over 1 billion hours of video content on the platform every day, and there are over 122 million daily active users on YouTube.
That’s a huge audience to tap into.
And the best thing is that not only is YouTube the most powerful video platform in the world to promote your work, but it’s also free to use!
New Evolution Video
Creating unique, compelling, and relevant video content every day, every week, or every month is no small feat. You need a good amount of creative juice and an equally high amount of coffee. That’s when video ideation tools come into play. New Evolution Video meets with you free over the phone or email to discuss easy and effective ways to generate video content ideas and get your creative juices flowing. All you need to do is tap your keywords in the idea generator and click on the ‘’see another title’’ button until you’ve gathered enough ideas to come up with a compelling title for your next video.
Wonder unit
Do you usually create a storyboard as part of your video pre-production process?
If the answer is no, you should.
If the answer is yes, Wonder unit will make your life much easier.
Wonder unit is an online storyboard maker that helps you develop compelling stories and turn them into incredible films or videos.
A storyboard is a critical part of video production because it allows you to visualize your story and see how it flows at a glance. It can help you identify shots that don’t work and problems in your story that you wouldn’t have spotted otherwise, saving you time and money.
Kapwing
‘’The devil is in the editing details.’’
– Digital Film Academy
You’ve come up with a great idea for your video, wrote the script, created a storyboard, selected a powerful soundtrack, and shot the video. Now, it’s time to edit your work to improve any issues and work on the details.
The editing process is extremely important because it can make the difference between an average recording and a striking, professional-looking, viral-worthy video.
Kapwing is making video editing easier by providing users with templates and essential editing features such as a video trimming or resizing tool.
Don’t hesitate to browse the homepage to learn how to use Kapwing.
What Next?
Time to download these free apps, get to work, and create that fantastic, out-of-the-box video content that will resonate with your audience and provide them with an immersive experience.
However, depending on your goal and what kind of results you’re after, these tools might not be enough.
Naturally, even though these free video marketing tools are a great start, they have their limits. You’ll need to pay to unlock the most advanced features, and even then, it takes practice and know-how to be able to put it all together in a professional way.
So, if you’re looking for more professional videos with stunning visuals, amazing audio, and incredible storytelling, our team can help you. We’ll focus on video production while you focus on running your business. Sound like what you need? Get in touch with us, and let’s talk video marketing!
