Using Video To Start Sales Conversations
There might be the rare occurrence that someone needs what you are selling at the exact moment you begin to advertise. But unless this product is below the price of a few pennies and they can chalk it up to a bad purchase if it so goes that way customers will most likely have questions and concerns as to its effectiveness and and value. Drawing potential customers into an open dialogue so they can assess the merit of the product for their needs is exactly what video advertising should do. Some of the customers’ questions can be answered with a presentation style video that explains the “what’s, why’s and how’s” of your product but there will always be skeptics who want more. These tips can help in aiding your company to create a video that will more satisfy these desires and eventually save time in the sales department as customers may be more likely to make a well informed purchase.
These tips will help you use the power of video as a tool to best increase your chances of a conversational sales tactic. The first being to apply videos to your content page to initiate a dialogue between your company and the customer. Appealing to their emotional needs should be your first concern. “Why do they need what your company is offering and how will it help better their current situation” should be the question you are asking when creating these videos.
With any video you are essentially creating a piece of visual and audio entertainment so grab their attention from the start. This could be done with a touch of music or an enticing visual environment that invites the viewer in with curiosity.
Let the viewers know why they should be interested in your product. They have somehow survived this world without it but if you are introducing a more improved method of doing something than let them know why this would have importance to them.
Stay confident in what you are offering them. This can be done with backing your claims up with proceeding evidence such as reviews, testimonials or awards. You might want to hold this layer as thin as possible to not over rely on this part of the ad as your product should speak for itself and you can’t hammer in other users’ opinions to a new audience. It should also mentioned to serve the reviews part until at least three-quarters into the video.
A word about time is to keep your videos as short as possible. Introduce the product, state what it can do, maybe add some positive comments and finish. The goal is to keep the viewers’ attention throughout the entire length of the video. A video ad is not specifically used to sell a product as much as it is to draw in curiosity for the viewer to research your company and ask more questions. Make them want to watch another video or even the same one over again.
Finally make use of all the technology you can. Annotations can be very useful for overlaying text, links and still images onto your video. Even the shortest video may be too long for some attention spans but wrapping your points up with text can be a powerful memorization tool for the viewer.
Once the viewers have seen your video they should want to research your company or contact you. Be open about this and provide them with the proper links to get in touch. Some customers will always have more questions but that means there is an interest for something more to build upon.