Top 10 Tips To Improve Your Corporate Videos
Your company is going to create several videos for many reasons and while each one serves a different function the basic principles will be the same. From British video production company Bailey Cooper Photography and Video comes a compiled list of 10 great tips to guide the creation of a successful corporate video. This advice can be used when shooting a commercial to advertise your products or services to clients and customers or for searching for extra funding to investors. These hints also work great for in-house productions such as company updates and examples of appropriate and expected employee conduct. Below are these tips outlined and described for easy reference. This pitch video will is nice motivation for knowing it is very possible to create having you corporate videos look professional and getting attention from the audience.
Ever wonder what makes horror movies scary? It’s not fake blood but improper lighting. So unless you want your audience to feel fear when seeing your company logo go with the best choices you can for illumination the set. Use of a cinematographer or Art director can creatively show options for adding the proper mood but strong professional lights are needed to replace the standard office lighting. Proper lighting is a sure stand out.
Despite having an Academy Award in the category of Best Sound, this is one of those less noticed aspects unless omitted. Adding a separate microphone and audio recording track to the default video camera’s built in feature Audio distortion will distract the attention from your audience. Make sure the sound is clear and free from background noises and electrical interference.
To prevent your video from needing to be re-shot every year try not to wear loud clothing. Stick to fashion basics and muted colors. These will look more recent in later years to keep your videos looking fresh and keep the audience focused on your message. The other part of the tip is an obvious one to wear clothes related to your job.
Plan What You’re Going To Say
Your corporate video can take the Cassavetes cinema verite approach but writing and memorizing a script will ease your non improvisational actors into right way to perform the scenes. A corporate video script will keep the story line on track and can contain all the pertinent information. Make sure the script discusses all the information you want and includes some form of directorial notes about where those on screen will be standing or positioned. This will speed up the production process before the cameras even begin to roll.
Keep It Short
Brevity is the answer to convey your company’s message and keep the viewership attention interested.The ideal range for your video would be one minute. Design your script to fit into this time budget and let your editors do the rest. Spend the extra few minutes shooting to ensure all the right takes were captured but sometimes it takes more time to produce less and in this case less can definitely be more.
Get To The Point
Tell the audience what they need to know. Are you selling a product, are you relaying important internal corporate information; whatever it is state this. Think of an essay and state what you are about to do in the introduction. This aspect is an extension of tip number 5 and can be mostly refined in the writing process. Once the goal of the video has been established in the minds of the audience there will be opportunities to toss in some entertaining factors such as comic relief or a suspenseful tone.
Backup Your Claims
Show the results of what you’re pitching. Maybe cite profit increases or budget reductions. Whenever possible, express this with visual examples. Graphs, satisfied customers/employees. The more concrete you can be the better this point will translate.
Location, Location, Location
This means the singular Location and not the plural Locations. Try to stick to as few stage settings as possible and coordinate your camera angles to give the editor something tangible to work with. Continuity is as important to your video as consistency is to your business. Write the locations into the script ahead of time and schedule them for shooting. Keep in mind what aspects you want to convey with the settings you choose. When possible film indoors to control the environment and keep it free from sound distractions and weather elements. Make sure to shoot with a closed set so no uncasted extras come waltzing aboard.
Engage With Your Audience
The speakers should rehearse what they are going to say and know when to look at the camera as talking to an audience or focusing on the other stage players. Enunciation is connected to tip number 2 Sound Quality as individuals speaking should have microphones at close ranges to pick up the proper audio. Over pronouncing words will give your video a tacky touch and look unprofessional. Those on camera speaking to the viewer should be calm and smooth.
Again look back to this essay example and complete your video with a conclusion of sorts; a proposition that state what you would like the viewers to take into action. This tone will vary if you are asking customers to purchase a product or informing employees of new policies. The fact will remain the same in that you are asking the audience to complete some action based on the information you have provided in the video, not the amount of special effects or catchy music that will sway their moods but as mentioned in tip 7 the use of concrete evidence to your claim.
Whatever desires your corporate video is being filmed to satisfy will have its success determined by how accurately its message is being relayed and related to by its target audience. Applying these tips is one factor of video production. Remember to have fun, keep focused and review your materials to ensure the highest quality video can be obtained.