How Much Does a Video Cost
Unfortunately, video cost isn’t as easy as posting a number. There are a wide variety of factors that go into video creation that directly affect the ultimate price point. Instead of trying to find a single estimation, it’s better to understand the parts that make up this total.
The first factor is the experience of the film maker in question. The newer they are, the cheaper they are. However, this lower cost of around $25 per hour comes with the challenge that they aren’t entirely ironed out yet. There will probably be some mistakes or limitations.
If you want your film to have sweeping cutaways or some well-placed stock footage, there are charges for that because it is extra work. As for the cost? Expect to have a percentage of the total cost of the film added on here as a way to cover their time spent getting there, setting up, filming and editing this new footage.
Length & Subject
Length alone is not indicative of how expensive the video will be. In fact, a two-minute film of different locations around town will actually prove to be more expensive than 15-minutes of one person talking in a single location.
Finally, your bill will also include payment for equipment rental. The machines required to film are expensive and using them puts them at risk. That’s why it’s an accepted practice to charge per hour based on what is being rented.
If you like this article be sure to check out Make Video That Works Across Channels and How to Solve Your Customer’s Pain With An Explainer Video