How Important Are Subscribers on YouTube
The idea of posting videos publicly on YouTube is to gain exposure for your product be it a commodity or creative service. The more people that become aware of your product and company the greater value for revenue you can generate. As views can be purchased the metric of measuring a video’s success can be tricky. The use of the Subscribe button on YouTube allows your followers to be updated with videos you post directly. When they log into YouTube they will have a ready supply of videos for the watching.
Subscriptions often take second place to view counts but since the addition of a the Subscribe widget button their value has increased. A larger number of subscribers represents a strong following base of those who presumably will like your videos, not by pushing the like button but in a more personal approach. You’ve won these people over already. From this base you have your actively interested followers ready to hear what new products you are about to unleash.
Amassing a large subscriber base can yield sustained engagement with your audience making this a valuable tool to cultivate. Every subscriber represents an member of your community rather than a viewer who may even have liked your video but can also be unfamiliar with your product. Reaching for increased subscribers almost guarantees larger views and likes for future videos.
Subscribers can be especially important for scripted content because it lacks the built-in call and response feature that video blogging has. Transporting these subscribers to Facebook page likers provides the opportunity then for Facebook advertising to their friends.
Overall view count still matters at this point more than total number of channel subscribers. This is in part that often when subscribers lose interest in a channel they do not unsubscribe yet no longer watch the recommended videos in their subscription list.
Non-scripted programming has the opportunity to go viral much more than scripted formats. These views are a one time shot but also a bonafide chance for exposure of your channel. Unfortunately there is the drawback of having large amounts of dislikes and negative comments but that is part of the game. Most of the complaining rants will be ignored and you can block if necessary but running a censored institution is not necessary. For instance, I hear all the time that McDonald’s french fries are better than In-N-Out Burger but this can be summed up with the simple fact reply that In-N-Out uses real potatoes. Same for your company, back negative comments up with real statements. Logic can win over but taste is personal and people understand that.
The more valuable metric to look at may be the statistics of who has gained increases in followers and where they come from. Research if your new subscribers come from your previous subscription base or from other new sources of advertising.