Video Killed the Radio
Back in the 1980s, MTV came along and soon it was all about an artist’s look, wasn’t it? These days, in 2015, video still trumps audio, as we spend 151 minutes per day on our smartphones (more than on TV or laptops) according to a 2014 Millward Brown study. And you know what we’re doing on our mobile devices, right? We’re watching videos online– we can’t get enough of ‘em!
1.3 billion smartphones shipped globally in 2014 according to IDC, and if you live in America and don’t have a smartphone, you’re looked at like you’re hopelessly out-of-date.
Assuming you do have a phone that can do google searches online from anywhere you are, know this: Google Data research indicates that roughly 1 in 5 searches on Google are location-related, with searches for “nearby” having grown 5 times between 2011 and 2014.
I don’t know about you, but I know about me: when I’m in the car and looking for something, I use Siri, talk to my phone, and ask questions like, “Pizza nearby?” Then my phone tells me where to get pizza nearby. Simple and amazing, right?
Here’s the thing: we’re living in a world where video is king. When you get moving images and sound together, a video production has the ability to sell you on an idea, place, person or thing…or it doesn’t. A great video is one that’ll make you feel something– happiness, for instance. And it’s memorable. “Oh yeah, that funny cat video about the pizza place on Main Street? I loved that one.”
People don’t want to be sold something; they want to see and hear stories and little life vignettes which resonate with who they are, where they are in the world, etc.
New Evolution Video Production creates mobile-friendly videos to help tell relevant, compelling stories to interested people. Thanks to the localization of online searches, these days, your message via video isn’t just sent out to the world– it’s put in front of eyeballs of people who are actually interested in your concepts, stories, products, and life. Pretty cool, huh?