Corporate Video – Making Your Video Fun & Profitable
Where To Start
Whether you’re new to the corporate video idea, or switching up your video content, a good place to start is considering a video that’s fun, intriguing, and profitable. That’s the goal, quantifying your marketing dollars on a video.
Like most marketing platforms, though, it can be easier said than done. There are no assurances when it comes to any marketing campaign being profitable, until you put it out there and test it with the masses. But, there are a few things you can keep in mind when it comes to video that have offered proven successful results.
Making the Most of Your Corporate Video
The phrase ‘corporate video’ itself probably isn’t going to draw a lot of people in. So, it’s important to break away from stereotypes when creating the overall theme and content for your video. The best way to do that is to create stories that really connect with people. Fun doesn’t necessarily have to mean wild and crazy.
In essence, consumers are going to respond to videos they can relate to, and videos that tell stories. Take the Swagger Wagon video from Toyota – it’s for a vehicle that most people might consider ‘boring’ (at least in comparison to a fancy sports car). So, they created a video for the people who might be interested in the car, but are hesitant as to how it might make them look. They made the car itself ‘cool’ to the audience it’s intended for by telling a relatable story.
When you’re able to do that, with any product or service, you’re bound to see a response. Connecting with your audience is the key to any corporate video, because it makes it seem less like a corporate video. When you step away from corporate, and focus on connection, you’ll see the profitable results.