Why Should Your Business Be on TikTok?

You’ve heard about TikTok, and you’re wondering whether it’s just a fad and how you could possibly leverage this platform for teens to grow your business. Well, the answer is simple: TikTok videos are all the rage these days, and you need to jump on the bandwagon if you want to grow your business. Period. […]

Powerful Digital Marketing Trends for 2022 and Beyond

2020 didn’t exactly go as planned. The pandemic affected us all one way or another, may it be on a personal level or a professional level. As the virus spread, it forced many businesses across many different sectors to quickly adapt to fast-evolving consumer needs and habits. And by doing so, it completely disrupted the […]

Best Video Types to Build Brand Awareness

With so much competition for both consumer’s attention and their dollars today, brand awareness is essential.  Storytelling is at the heart of successful marketing. Video is the perfect venue for telling a story and bringing it to life through words and images. You can tell a story about your brand, your business culture, how your […]

SEO Best Practices that’ll Help Your Video Views Soar

If you thought that SEO and keywords really only matter for text-based content, think again. Knowing how to optimize your videos for search is the key to getting them ranked and seen by a wide audience. However, SEO strategies for video aren’t quite the same as those for written content. In this post, we’re going […]

Tips & Tricks to Help You Make the Most of Your Video Marketing Budget for 2020

If you’ve spent any amount of time marketing online today, then you know that video marketing has to be a part of your strategy. Whether you’ve already started creating video content or are just getting ready to jump in, your budget is going to be a major factor.  “Building your business’s presence on YouTube is […]