When to Add Video to Your Content Strategy
I remember loaning out my camcorder to a friend who couldn’t wait to start filming the hilarious moments of her life. A few weeks later she handed it back to me and said, “As soon as I pressed record I didn’t know what to do.” Well besides coming across a zen path to instantly access empty mind, she learned that video is a tool that accompanies having something to say. When you set out to make a video you need a purpose and a clear message.
Your company may undergo several strategies to boost sales and increase productivity. Standing back and examining how you are achieving these goals is a wise decision. Adding video can help but only if you have a plan for how to use it. If you have some internal issues that are still unresolved then adding video content to guide employees on the right path is a more engaging tactic. For marketing you can examine what social media posts have the most likes and decide if you need to add more videos to increase engagement.
Customer feedback is extremely useful. If you receive the same questions over and over again then adding a helpful video to explain this is an example of having content with a solid purpose and a clear message. This can lead into a series of “how-to” videos where you demonstrate to your viewers the correct steps needed to get the best results from your products.
Email marketing is a prime target to test out adding videos. The basis of email marketing is to convert leads into sales and video helps engage this. Supplying a few types of videos in each email will help you decipher where the viewer stands in regards to becoming a sale. You should provide various options for each interest and follow the analytics that will help in future emails to them.
Adding the right type of videos is important as this strategy can backfire if done incorrectly. You want engaging and well-produced content. Having a live stream via mobile is acceptable when appropriate but the majority of your content should be professional and well constructed.
If incorporated into a well thought out plan, video has the potential to increase engagement and provide solutions to common problems that could save valuable time. Formulating a strategy where video can be of assistance starts with researching where you need improvement.