5 Things Your Marketing Video Could Do Without
A lot of people have strong opinions about what they want their marketing video to look like but few actually know how to make an effective film. Just because you like your idea doesn’t mean it’s great. If it’s not getting the attention you want, here are some things you might want to cut.
1. Artistic Shots
Many of the non-artistic business people of the world think that “artsy” is the same as “refined”. This is not true. Marketing films that tell distinct stories are far more likely to succeed.
2. Video Fat
How long is your video? If it’s touching 10 minutes, it’s too long. Audience time spans are, at max, ready for 3-5 minutes. Anything longer just becomes a hassle to sit through.
3. Indirect Statements
If the language in the video is vague and hints at your company’s purpose rather than sells it, you need a new script altogether. You have, at max, a few seconds to catch their attention. Passive language will only turn watchers away.
4. Bad Graphics
Just because you have the ability to make a computerized apple bounce its way across a sidewalk doesn’t mean you should. Bad graphics are corny and should never be used unless for satire.
5. Poor Audio
Finally, don’t use the audio quality heard in local car dealership ads. If you don’t have a good on location mic, set up time in a recording studio to dub clean vocals.