Instagram Quadruples Video Post Duration
Instagram videos have been limited to 15 seconds since they were introduced in June 2013. Today Instagram announced that users can now post videos up to 60 seconds. Similar to Facebook (its corporate parent), Instagram is gradually expanding its user feed from a stream of photos, text and hashtags to a include and feature video content. Instagram’s spokesperson stated “In the past six months, the time Instagram users spent watching videos has increased 40 percent.” As a video producer, this quadruples the amount of time previously granted for me to deliver my content and adds a whole new strategy incorporating this media platform which I have admittedly viewed often, but underused professionally.
Instagram has also recently displayed organic views and viral spread tracking by adding public view counts, encouraging publishers and advertisers to make more videos. Another recent change the company rolled out is collecting top videos around special occasions and promoting them at the top of the feed, like rival Snapchat. Today’s update for Instagram is a bold initiative which will undoubtedly draw users with a shorter attention span away from YouTube as their primary video source. The update is rolling out today on iOS and Android, and the usership results and trends to come will definitely be interesting to watch.